UX/Website: Luxury Travel Company

Alaya Luxury Travel Website

Students were asked to create a UI in three phases:

  1. UX research and wireframe presentation
  2. Mockup including branding and UX writing
  3. Final website product including 5 pages

For my project, I chose to represent a luxury travel website. I created personas for users, reservation industry members, and employees of the fake luxury travel company, Alaya tours. I used Sketch to create wireframes for five required pages (home, product detail, search query results, information submission, and user account).

I implemented a color palette of cool colors and an aesthetic with crisp lines and minimal graphics. I used a combination of high-quality stock photography and intuitive icons to create a sense of exclusivity.