Social Media Campaign Strategy: Pa’Lao An

For Introduction to Social Digital Media, we were tasked with creating a social media campaign strategy for a fictional company or organization. Final project requirements included:

  • Mission statement and company background
  • Target market
  • Social media analysis
  • Social media campaign strategy and mockups, including content such as text, hashtags, emojis, etc.
  • Company logo
  • Business card

Below is a collection of graphics from my social media brief.